|Name||Area||Audience||Benefit (Net)||Certainty||Difficulty of Change||Impact Score (ABCD)||Benefit (0–10)||Cost (0–10)||Degree of Global Consensus (1–5)||Products|
Audience: What percentage of the American population will be most affected by this improvement?
Benefit: What is the net benefit of doing this improvement, calculated by estimating the benefits on a 0–10 scale and subtracting the costs, also on a 0–10 scale. Utilize monetary, time, and WALY (experiential) factors in estimating the benefits and costs.
We'll use money
Put a money value on time (average income in US)
Reduce or increase time value based on well-being
$10,000,000 value of U.S. Life at $14.28 per hour assuming ~80 years of life
Certainty: How certain should someone be in this improvement working as intended?
Difficulty of Change: How likely is it that someone exposed to this informational intervention (presented in an effective way) will take action on it? If people in the target audience are likely to have already taken action, adjust the probability accordingly. The default score is 0.05 which is based on the clickthrough rate of leading product review sites.
Consensus: The degree the intervention aligns with consensus views (in the relevant country), with higher indicating more consensus.
Sqair Air Purifier
Austin Air Purifier