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    Life Improvements

    Name
    Area
    Audience
    Benefit (Net)
    Certainty
    Difficulty of Change
    Impact Score (ABCD)
    Benefit (0–10)
    Cost (0–10)
    Degree of Global Consensus (1–5)
    Products
    Improve Air Quality - Brendon

    Physical Wellness

    0.4
    4
    0.95
    0.05
    76
    7
    3

    5

    Sqair Air Purifier
    Reduce Lead Exposure - Brendon

    Physical Wellness

    0.2
    2
    0.9
    0.03
    10.799999999999999
    5
    3

    5

    Reduce Fluoride Exposure - Brendon

    Physical Wellness

    0.2
    1
    0.5
    0.01
    1
    5
    4

    3

    0
    0

    0
    0