Author: Brendon Wong
Date Added: 2021-11-18
Date Modified: 2021-11-18
Research Phase: Exploration (At this stage in our research process, Better has noted this down but not investigated it yet)
Pitch: It is likely that
Audience: 40%
Audience Details: according to a report, 40% of the American population is exposed to unhealthy air quality.
Benefit (Net): High
Benefits: It is likely that people living in polluted areas can extend their life expectancy by at least one year.
Costs: $100/year using a low-cost Smart Air purifier from a B Corp
Certainty: High
Evidence: Multiple RTCs support the negative effect of PM2.5 on lifespan
Difficulty: 5%
Details: Given the low levels of awareness and relatively low cost of implementation, we have opted to use the default 5% difficulty score.
High-Quality Resources
BBC Future: https://www.bbc.com/future/article/20190415-how-air-pollution-is-doing-more-than-killing-us
Resources (Non-Vetted)
Product Recommendation
B Corp making low-cost air purifers: https://smartairfilters.com/
Societal Recommendation