Version 1

Author: Brendon Wong

Date Added: 2021-11-18

Research Phase: Exploration (At this stage in our research process, Better has noted this down but not investigated it yet)

Pitch: It is likely that

Audience: 40%

Audience Details: according to a report, 40% of the American population is exposed to unhealthy air quality.

Benefit (Net): High

Benefits: It is likely that people living in polluted areas can extend their life expectancy by at least one year.

Costs: $100/year using a low-cost Smart Air purifier from a B Corp

Certainty: High

Evidence: Multiple RTCs support the negative effect of PM2.5 on lifespan

High-Quality Resources


BBC Future:

Resources (Non-Vetted)

Product Recommendation

B Corp making low-cost air purifers:

Societal Recommendation